Web Design

Website Design Guidelines

Our Website design guidelines

  1. Strive For Simplicity. Smashing Magazine [1] says “The ‘keep it simple’-principle (KIS) should be the primary goal of site design.” The website developer should strive for simplicity rather than complexity. Simplicity in web designs can be simply described as removing all unnecessary elements  from the website. It generally refers to a sleek and clean layout and a uniform colour scheme to maintain consistency. This harmony of uniformity and consistency is what increases the user’s attention.
  2. Conventions in Web Design. Conventions are very useful as they reduce the learning curve, the need to figure out how things work. They are like habits in that both are time savers. Successful web designs utilize web conventions to avoid user confusion and elevate the experience. With rules you can gain users’ confidence and trust and prove your credibility.

  3. Don’t make users think. Steve Krug [2] points out that his first law of usability is: “Don’t make users think”. The design of a web page or anything that you design should be obvious. So build the screens/pages in such a way that a user who does not have even a remote idea about the screen, should be able to “get” all the things he can do, just with a glance.
  4. Focus Users’ Attention. Some aspects of the user interface attract attention more than others do. As you’d expect, images are more eye-catching than text — just as the sentences marked as bold are more attractive than plain text. Focusing a user’s attention to specific areas of the site with the use of visual elements can help your visitors get from point X to point Y without thinking how it actually happened.
  5. Think first about the audience. [3] Your starting point should always be to focus on your audience. What kind of people are they? Why are they reading your material? How much time do they have to look at your website? What else might they have read on your competitors’ sites? How interested are they in what you are describing? If you adopt this approach, your material is far more likely to be appropriate – and hence be read.

[1] 10 Principles of Good Website Design by Vitaly Friedman; January 31 2008.  https://www.smashingmagazine.com/2008/01/10-principles-of-effective-web-design/ 

[2] Lessons learned from the book “Don’t make me think” by Steve Krug; Aniket Ambekar Apr 9, 2018.  https://medium.com/@aniket.ambekar/lessons-learned-from-the-book-dont-make-me-think-by-steve-krug-8eddc339d213

[3] Writing promotional copy by Alison Baverstock- Extract from Marketing Your Book: An Author’s Guide

Web Design

Our web design guidelines ensure a positive user experience and create a solid response to your brand as portrayed by your website.

Improve your bottom line by increasing sales and profits with outstanding web page designs in an overall stylish website.

We target clean, potent website designs that are easy to work with and navigate.  Your customers will engage with your website and will return repeatedly.

High quality content that answers your customers’ questions and provides solutions for their issues will give your business the edge over your competition.

As well as this, our web designs are built to be search engine friendly. This means that your website will rank higher in search results and keep your business in front of your business leads. See more details on SEO.

Over 68% of searches are done on tablets or mobiles.  All of our websites are fully mobile responsive so as not to jeopardize your brand.

We design websites of any complexity, ranging from simple information websites with a few pages to involved e-Commerce and sophisticated websites.

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