Improve your earning capacity in Five Dock with webThemes
Web Design in Five Dock
We will get your website ranked on page one for the keywords and locations you want. Our ultimate aim is to be in the top three sites.
The number of click-throughs to the website from the search results page will be monitored.
There are no extras in the pricing or they are clearly stated up-front.
Our Main Services
A Sample of our Work
Theresa Foot Clinic
Fine Art Photographs
Clean Fine Cleaning
Full Services in Five Dock
Web Design Process
This article outlines the process involved in designing a website, starting with setting the site’s goals through to testing the site.
In the first stage, the developer has to identify the goals of the website design together with the client and other involved people. Write out one or more goals which could save a lot of time later. Understand the website’s target audience, and develop a working knowledge of the competition.
The designer and client should write down the scope of the website project to identify functionality and features. Software projects have a tendency to suffer from “scope-creep” leading to a blow-out in time and budget.
Sitemap & Wireframe
This step involves producing a “map” of the website so that the client can comment on its layout before the site is built.
A sitemap, though not set in stone, will set out the website blueprint for the designer to follow. As well as showing the page hierarchy, it may also show internal links.
Wireframes come in different guises: from using pencil and paper, through to those done with computer-based tools such as JustInMind. A wireframe will indicate the layout and design elements.
This step consists of producing the text, images, graphics etc of the website and has an impact on SEO.
Content has to engage the reader and attempt to compel them to take the actions desired by the site owner. This involves both the content itself and how it’s presented (the website design).
Content is also directed at search engines and the main tool here is the shaping of keywords.
This part of the design process will sometimes be shaped by existing brand elements, colour choices, and logos.
Images illustrate stories, present products or services, and can be decorative. An image can be photographic or graphical in nature.
Test and Adjust
The test phase involves a member of the team in testing developed software; and in ensuring all links are working and that every page of the site sizes correctly on desktop, tablet and mobile devices.
This is also where the client reviews the site to ensure it meets their needs, prior to the launch.
Post Design Process
- A critical function of SEO: achieving a slot at or near the top of the Search Engine Results Page (SERP).
- Based on the SERP position (50-60% of users choose the first position), and what the viewer sees on the SERP, ie the Title and Description, they click through to the actual website.
- SEO also assists with converting the prospective customer to a “lead” – someone who is interested in buying your product.
- Now the website owner is responsible for servicing the phone call, email, etc.
Which SEO factors rank highest?
I was checking to see where webThemes was ranked after I queried Google (on a mobile) for web design five dock. webThemes was ranked 7th with 2 of the 6 above me being directories. This was an effective ranking of 5 amongst web design competitors.
I decided I wanted to see why this might be the case and what I could do to improve my ranking, so I selected 3 of the higher competitors and did a comparison of SEO factors.
After looking at a few sites, asking the question top seo factors, I chose searchenginejournal.com (SEJ) as a reference – because I tended to agree with it and it is a requested website. The 4 sites I looked at gave different factors, which was interesting.
SEJ’s factors are[i]:
|Factor||Primarily SEO or Web Design Activity|
|1. High Quality Content||SEO|
|2. Mobile Friendly||Web design #|
|3. Secure Website (HTTPS)||Web design #|
|4. User Experience||Web design #|
|5. Page Speed||Web design #|
|6. On-Page Optimisation||SEO|
# While it is a design activity it is an optimisation measure
My ratings (of course I’m biased) are:
- High Quality Content
Site 1 had four blocks of text, all selling the business. There were no articles to help a viewer understand what web design is. There was one element which had a grey background and the words Sorry! Something went wrong.
Site 2 had almost no content – only 3 standard paragraphs suggesting that this is almost the same format for numerous suburb pages.
Site 3 consisted of a pleasing web page with four panels extolling their virtues
webThemes included five panels of sales talk followed by an article on the web design process. The only site with content which wasn’t sales pitch.
- Mobile Friendly
Site 1 Apart from the Sorry! Something went wrong mistake, it was a flawless mobile display.
Sites 2 & 3 10/10 for mobile friendliness
Webthemes The landing page was 10/10 but the Home page has issues with three of the images.
- Secure Website
All four websites are HTTPS (secure).
- User Experience
A good user experience would mean that:
- the user visited your website,
- scrolled through the different pages,
- understood what the website is all about, and
- finally, got what they wanted.[ii]
Site 1 is a brief page, so user experience is minimal.
Site 2 Little to none experience to judge but it’s fine.
Site 3 10/10 for mobile user experience
webThemes 10/10 for mobile user experience
- Page Speed (using Google’s page speed measure)
Site 1 22%
Site 2 45%
Site 3 6%
webThemes 29% (2nd from top)
- On-Page Optimisation
These are the “technical” SEO features and as I don’t have access to the other sites this factor could not be evaluated.
This is the number of links from other websites to these websites – thus providing a measure of authority in the eyes of search engines. The higher the number the better.
Site 1 172
Site 2 27,800
Site 3 66,000
I concluded that while Google tells us to produce high-quality content, as a factor it seems not to achieve a high ranking. What does seem to matter is the number (the quality of which I don’t know) of backlinks.
I’ve revised my thinking on content after moving from 13th place on the SERP with keywords web design five dock to 3rd, after adding two articles on the landing page. I’m something of a convert to quality content as an SEO factor.
[i] https://www.searchenginejournal.com/seo-guide/ranking-signals/#close; Anna Crowe Jul 6 2018
[ii] https://blog.prototypr.io/improve-website-user-experience-c2be20c3b75a#:~:text=%E2%80%9CUser%20experience%20(UX)%E2%80%9D,abilities%2C%20and%20also%20their%20limitations.&text=the%20user%20visited%20your%20website,website%20is%20all%20about%2C%20and Akshay Dhiman Nov 26 2018