BEAT YOUR COMPETITION!
Are you struggling to move up to page 3 of Google search results, let alone page 1 where you need to be? It's most likely because your website is not optimised properly for search engines. I'm talking about Search Engine Optimisation (SEO).
Do you stay up nights wondering why your competition's websites are ahead of yours in the search engine results? Are less skilled businesses receiving more enquiries (more leads) from prospective customers because they rank higher than you on Google?
I can ensure your website achieves a better Google search result within weeks!
So that you can appreciate what SEO is about a little more, I'll go through the main SEO activities. There is usually free software from the web to help you out.
Written with assistance from SEO 2019 by Adam Clarke - https://bit.ly/seo2019book.
Attaining the best keywords (search terms) is the number one priority for SEO.
Firstly, see what keywords the competitors above you in Google results are using. Then brainstorm your own list from experience - what do you think a website searcher would type in to Google?
Sign up to a free Google Adwords account and access the Keyword Planner tool to research:
- Keyword ideas based on a phrase or product category you enter
- Average monthly search volume for a given keyword
You can use a great keyword analysis tool from kwfinder.com which rates your suggested keyword from "easy" to "don't do it"; easy meaning that, for the keyword, competition is low. The tool also lists the Google page 1 competitors.
The keyword objective is to to find keywords with an acceptable demand and weak competition. This is where webThemes' expertise is outstanding.
There are a number of ways to improve SEO for searches which are looking for your product in the local area.
Enter your company profile to Google My Business
Fill out as much information as possible to create your Google My Business profile, including description, category associations, images and videos. Also add your service areas if you are a business without a fixed Shop front (ie you service many other areas eg a plumber).
Ensure your NAP is on your website
Place NAP details (Name, Address and Phone number) in H1 or H2 tags on your site. These details need to be consistent across your Google My Business listing, website contact page, and external business listings.
Gather reviews for your business
Encourage customers at the end of each sale or other transaction to leave a review. Studies show that web searchers more frequently click on links for businesses with reviews.
Add schema.org tags in your website mark-up
Schema markup is code (semantic vocabulary) that you put on your website to help the search engines return more informative results for users.
OTHER SEO TASKS
Under this heading are a variety of tasks though the list is not fully exhaustive. It gives you an idea of the work which needs to be done.
Create search engine friendly URLs (page addresses).
Check with your CMS, eg WordPress, as to the format of the URL when a new one's created. A good format example is the one for this page: https://change this. It is short, contains the page keyword, uses hyphens, etc. See https://robpowellbizblog.com/best-wordpress-permalink-structure/ for a full explanation of a search engine friendly URL (which is also user-friendly by the way).
Add links on the home page, to pages you want visible to search engines and visitors
By placing internal links on the home page you make sure Google understands the value of pages, the relationship between pages and the relevance of pages. Internal links are frequently mentioned on the internet as being an important SEO factor.
Complete the meta tags on your site
Complete the Title tag and Description meta tag for each page of your site. Meta tags are snippets of text that describe a page’s content; the meta tags don’t appear on the page itself, but only in the page’s code.
Ensure that your keywords are on your page
You have to ensure that your page content is fully optimized for the chosen keywords so that there's an increased chance the search engine will rank you higher. Then also make sure the keywords are placed in the meta tags, h1 tags, image alt tags, etc.,
Along with your main keywords, ensure you have related phrases in your content
Why? To improve the chance that people searching with similar but not identical keywords will find your page.