Improve your earning capacity in Five Dock with webThemes
Creative solutions in Five Dock
If you want an ordinary website, go to an ordinary web designer.
If you want a different sort of website, give us a ring.
We design websites which attract customers. Don’t own a website that Five Dock viewers leave within 10 seconds.
Market your business online
webThemes will promote your Five Dock business by ranking in search engines, achieving click-throughs to your website and providing solutions for your customers.
We ensure that we understand your business so that we can personalise your website to suit your brand.
From start to finish, we’ll work with you to get the best fit for your business needs and each of our website designs ensures the highest possible SERP ranking with its consequent conversion. We do this with tactical design and using search engine optimisation, compelling your customers to act.
Our website designs are responsive as well which means that your website will look good and be easy to use no matter what device your customers view it on—mobile, tablet or desktop.
Our Main Services
Website Design
Website Services
Content Writing
A Sample of our Work
Theresa Foot Clinic
PowerTech Electrical
Fine Art Photographs
Clean Fine Cleaning
Full Services in Five Dock
Domain Name
How you create your domain name is important. webThemes will help you to find a concise, memorable one.
Website Design
We begin design with a mockup. Images, fonts, and the colour scheme are selected. Web design is done in iterations until you are satisfied.
eCommerce
eCommerce (online sales) enables you to reach beyond bricks and mortar. webThemes will set up the products and connect to your bank via the payment gateway.
SEO
Search Engine Optimisation is the link between you and your customers. We'll carry out keyword analysis and ensure all other activities are done.
Content writing
webThemes has excellent writing skills to enable your Five Dock site to clearly and persuasively connect to your customers
CMS
If you wish you can make your own changes to content on your site. Training can be given to enable this.
Photography
webThemes has a semi-professional photographer who can take images of staff or products
Web Design Process
This article outlines the process involved in designing a website, starting with setting the site’s goals through to testing the site.
Set Goals
In this initial stage, the designer needs to identify the objectives of the website design, in conjunction with the client and other stakeholders. It may be useful to write out one or more clear goals, or a one-paragraph summary of the aims. This will help to put the design on the right path. Make a point to understand the website’s target audience, and develop a working knowledge of the competition.
Define Scope
The designer, together with the client, should write down the scope of the project to identify functionality and features. Software projects have a tendency to suffer from “scope-creep” leading to a blow-out in time and budget.
Sitemap & Wireframe
This joint step involves producing a “map” of the website so that the client can comment on its appearance and functionality before the site is built.
A sitemap, though not set in stone, will lay out the website blueprint for the designer to follow. As well as showing the page hierarchy, it may also show internal links between pages.
Wireframes come in different guises: from using pencil and paper, through to those done with computer-based tools such as JustInMind. A wireframe will indicate the layout and design elements and may even be interactive.
Content Creation
This step consists of producing the text of the website and is part of SEO.
Firstly, content has to engage the reader and compel them to take the actions desired by the site owner. This entails both the content itself (the writing), and how it’s presented (the typography and structural elements).
Written content is also directed towards search engines and the main tool here is the production of keywords.
Visual Elements
Finally, it’s time to create the visual style for the site. This part of the design process will often be shaped by existing branding elements, colour choices, and logos, as stipulated by the client.
Images illustrate stories, are used in ad displays, present products or services, and can be decorative. An image can be photographic or graphical in nature.
Test and Adjust
The test phase involves the web designer in ensuring all links are working and that every page of the site sizes correctly on desktop, tablet and mobile devices.
This is also where the client reviews the site to ensure it meets their needs, prior to the launch.
Which SEO factors rank highest?
I was checking to see where webThemes was ranked after I queried Google (on a mobile) for web design five dock. webThemes was ranked 7th with 2 of the 6 above me being directories. This was an effective ranking of 5 amongst web design competitors.
I decided I wanted to see why this might be the case and what I could do to improve my ranking, so I selected 3 of the higher competitors and did a comparison of SEO factors.
After looking at a few sites, asking the question top seo factors, I chose searchenginejournal.com (SEJ) as a reference – because I tended to agree with it and it is a requested website. The 4 sites I looked at gave different factors, which was interesting.
SEJ’s factors are[i]:
| Factor | Primarily SEO or Web Design Activity |
| 1. High Quality Content | SEO |
| 2. Mobile Friendly | Web design # |
| 3. Secure Website (HTTPS) | Web design # |
| 4. User Experience | Web design # |
| 5. Page Speed | Web design # |
| 6. On-Page Optimisation | SEO |
| 7. Backlinks | SEO |
# While it is a design activity it is an optimisation measure
My ratings (of course I’m biased) are:
- High Quality Content
Site 1 had four blocks of text, all selling the business. There were no articles to help a viewer understand what web design is. There was one element which had a grey background and the words Sorry! Something went wrong.
Site 2 had almost no content – only 3 standard paragraphs suggesting that this is almost the same format for numerous suburb pages.
Site 3 consisted of a pleasing web page with four panels extolling their virtues
webThemes included five panels of sales talk followed by an article on the web design process. The only site with content which wasn’t sales pitch.
- Mobile Friendly
Site 1 Apart from the Sorry! Something went wrong mistake, it was a flawless mobile display.
Sites 2 & 3 10/10 for mobile friendliness
Webthemes The landing page was 10/10 but the Home page has issues with three of the images.
- Secure Website
All four websites are HTTPS (secure).
- User Experience
A good user experience would mean that:
- the user visited your website,
- scrolled through the different pages,
- understood what the website is all about, and
- finally, got what they wanted.[ii]
Site 1 is a brief page, so user experience is minimal.
Site 2 Little to none experience to judge but it’s fine.
Site 3 10/10 for mobile user experience
webThemes 10/10 for mobile user experience
- Page Speed (using Google’s page speed measure)
Site 1 22%
Site 2 45%
Site 3 6%
webThemes 29% (2nd from top)
- On-Page Optimisation
These are the “technical” SEO features and as I don’t have access to the other sites this factor could not be evaluated.
- Backlinks
This is the number of links from other websites to these websites – thus providing a measure of authority in the eyes of search engines. The higher the number the better.
Site 1 172
Site 2 27,800
Site 3 66,000
webThemes 10
I concluded that while Google tells us to produce high-quality content, as a factor it seems not to achieve a high ranking. What does seem to matter is the number (the quality of which I don’t know) of backlinks. I now have further work to try to move higher in the results.
[i] https://www.searchenginejournal.com/seo-guide/ranking-signals/#close; Anna Crowe Jul 6 2018
[ii] https://blog.prototypr.io/improve-website-user-experience-c2be20c3b75a#:~:text=%E2%80%9CUser%20experience%20(UX)%E2%80%9D,abilities%2C%20and%20also%20their%20limitations.&text=the%20user%20visited%20your%20website,website%20is%20all%20about%2C%20and Akshay Dhiman Nov 26 2018
Some web content quotes
“Good content is not storytelling. It’s telling your story well.” – @MarketingProfs
“These days, people want to learn before they buy, be educated instead of pitched.” @brianclark
“Here’s everything you need to know about creating killer content in 3 simple words: Clear. Concise. Compelling.” – @demianfarnworth