The answer to this question can be broken down into several parts. I’ll first list them and then look at how the situation can be remedied.
Firstly, and most importantly, your website simply may not be visible to search engines such as Google and Bing. That is, when someone searches for your product, your website doesn’t get listed in the search results in a prominent position.
Secondly, you have no presence on online marketplaces such as oneflare.com.au and serviceseeking .com.au ; or advertising listings such as truelocal.com.au or yellowpages.com.au.
Thirdly, you have no “backlinks” – references to your website from other sites.
Fourthly, you are not using pay-per-click advertising or the free local listings provided by Google and Bing.
Let’s look at the first issue: search engine results. This raises the issue of Search Engine Optimisation (SEO), a set of techniques aimed at raising a website as high as possible in the “organic” listing of the search engines. It’s about being on page 1 or 2 instead of page 10 when a potential client carries out a search.
SEO techniques include:
- Setting tags inside the website to tell the search engine what the site is about
- Making the website usable and useful
- Ensuring that key words are peppered throughout the site. Key words are those which match the terms used by searchers in Google, Yahoo, Bing etc.
- Using “landing pages” to guide prospective customers to your target points
Online market places can lead customers to your website, provided you make an acceptable bid to the person who wants a quote. Advertising listings are another means to get your website out into the marketplace.
Backlinks are a strong aspect of marketing, though they take time to achieve. Every time another website links to your site, a backlink is created – this is also a website credibility measure used by search engines.
There is one more way to get your website in front of prospective customers: to pay for it. Google Adwords and Bing Ads are the main examples of the pay per click method of online advertising.