A little about SEO
There are three main aspects and many small ones which you need to address with SEO. The main ones are use of keywords; quality content (text, images etc);
and backlinks. Backlinks are links to your website from other websites which have a good reputation in Google’s eyes.
Knowing your target keywords is important. It involves revealing which terms the bulk of people are using when they search for products or services such as yours.
You place these terms into pages of your website in order for Google to match them up.
A somewhat difficult issue regarding keyword matching involves geographical location. For example, say a Google user is looking for a tree-felling service
in Sutherland, Sydney. And you’re offering your service in a swathe of Sydney locations…therefore needing to capture the customer in Sutherland as well
as numerous other suburbs. The way to tackle this is to have a landing page for each location or for several hub locations. But beware: if you do this wrong Google
will penalise you. Each landing page has to be unique.
There are ways of finding out whether your SEO efforts are paying off. One way – which is free – is to use Google Analytics.
It provides data such as the number of visits to your website, average spent on the Home page, and which other web pages on the site are visited.