When you sign up to have a website developed by a web developer / designer, they will ask you 5 things:
- What type of website do you want? Obviously the key question and the answer puts the format of the website in perspective. Is it to sell building rock, secretarial services, cleaning services….? Is it to be comprised of static pages which vary very little over time and provide information to the reader? Is it to include a shopping cart, a blog…?
- Do you already have a domain name and hosting service? The hosting service is where your website is “served” to the internet when searched for or explicitly called by the web address bar. If you don’t already have a host, the designer will assist you to organize one.
- Do you require SEO services? SEO (Search Engine Optimisation) is the set of techniques required to get your website noticed by search engines. This is crucial…a great website, if not noticed, is a waste of money. Be sure what SEO services, if any, are included in the price of the website.
- What makes your company stand out from the crowd? What is the highlight of the site? The answer to this will determine the thrust of the website. Do you offer something unique which can be emphasized?
- Who are your competitors? The answer to this question will enable the designer to research what the competitors offer online and how they offer it. What is their style? What are their strong and weak points?